Our design brief was to design and build a website that highlighted the benefits of the Active Clubs in the Ferrycarrig Hotel, Wexford and Hotel Kilkenny. Both gyms have a high standard of professional trainers and excellent range of equipment. The aim of the website design was to capture the attention of existing and potential members, list the classes available and ensure it was easily managed by the internal marketing team.
After working through the design thinking process a final design for the website was agreed. We designed and built a mobile led website with a high energy colour palette and some clear positive messaging to highlight the benefits of exercise and going to the gym. The fonts used in the messaging use dynamic brush strokes. The imagery used reflects the content of the messaging and promotes both gyms in Wexford and Kilkenny, allowing members to review what is on offer. The website also features sign up forms and a blog.