Corcoran’s Menswear is a family business established in Wexford in 1956, offering both menswear and suit hire. We were asked to design a bag that would distinguish them from other retailers and be immediately recognisable. While it is a menswear shop the majority of customers were women so the bag needed to appeal to both genders. Keeping the bags to just two pantone colours was also important factor.
Corcoran’s is the the most important part of the shop name and that is highlighted on both sides of the bag and along the side, with “Menswear” being secondary. The final design uses two pantone colours that reveal a pattern. The white of the text compliments the white handles. The bag comes in two sizes and when in use will be instantly recogniseable.