Keystone Procurement provides a range of public procurement and bid management services. Our brief was to redesign their WordPress website, reflecting their branding and communicate the key messages that reflected the services they provided and how that benefited their clients. The key search terms and blog was and how it should be laid out was a important consideration for this project.
We researched what the service are and then proposed images and taglines that would communicate the services. The website has a lot of information that is laid out clearly and given the necessary space for easy reading. By using subtle movement of paragraphs as the user scrolls we bring the reader on a journey through each page. We extended the colour palette currently used by Keystone Procurement that compliments the main blues. Each blog post has a featured image and is clearly laid out making it easy for the user to navigate through. The website is optimised for the keywords suitable for the industry and set of services supplied.