REAL IRISH GOLF is about passion; a passion for what we know, understand and love; golfing on the natural links of Ireland. We were asked to create a brand that would sell high end golf tours promising the very best of Irish golf experiences. It had to appeal to a foreign market and convey a sense of grandeur.
We created a badge of a golfer with the peaked hat of traditional Irish golf but transformed his swing into a “G” shape with a shamrock. We wanted this symbolism to be clear and easily understood but at the same time be refined and minimal to retain a sense of class.