REAL IRISH GOLF is about passion; a passion for what we know, understand and love; golfing on the natural links of Ireland. We were asked to create a brand that would sell high end golf tours promising the very best of Irish golf experiences. It had to appeal to a foreign market and convey a sense of grandeur.
The logo design was created using a badge of a golfer with the peaked hat of traditional Irish golf but transformed his swing into a “G” shape with a shamrock. We wanted this symbolism to be clear and easily understood but at the same time be refined and minimal to retain a sense of class. The promotional material and website takes lead from the initial logo design. The website uses imagery provided by our client of courses around Ireland and includes, video and a customised progress bar “Build your Tour” form.