Wexford County Council asked us to brand an exciting new space due to open this year just outside Gorey. A creative hub for startups within the tech industry. It was our task to name and fully realise a brand that other businesses could associate themselves with.
process & solution:
Pixelpod began the brand development process with research into the industry and worked closely with tech companies both large and small in Wexford to develop a brand that would nurture new companies and give them the space to grow.
The Hatch Lab was developed from the idea of starting or beginning, the birth of something. A hatch is also a small opening allowing access from one area to another. The logo was designed to give the idea of one space being made up of several components. It also integrates the “T”, “H” and “L” into the negative space of the logo. The result is a modern brand that fits with the tech industry and supports the companies growth without overshadowing the companies themselves.