The name Zaeire is a combination of South Africa (ZA), Liegh’s homeland and Ireland (EIRE), her husband’s homeland. The business has grown over the last few years, with Zaeire chocolates now being stocked in select outlets nationwide and available online.
We were asked to re-design Zaeire chocolate bar packaging. This includes 2 sizes of boxes with 5 designs for each. The bars of chocolate have beautifully exposed ingredients and decorations. The challenge was to design packaging that was affordable, elegant and would compliment and showcase the chocolate on the inside.
The packaging design also needed to take on the brand colour already used on the boxes of chocolates.
We worked with Leigh from Zaeire and a packaging company to develop a suitable durable option that included a window to reveal the chocolate bar ingredients. We suggested using the South African flower “strelitzia” to reflect the heritage of the company. We expanded this idea so each flavour has a different colour palette that paired with the pale Irish sea colour. Printed on the front of every package has “Hand Made in Wexford” bringing together the Irish and South African connection.